Online Bakery Business
In December, we began running advertisements for a client who previously had a few successful Facebook ads but an incomplete sales funnel. The account had only 4 active ads in November, which generated a total profit of £52,368.55 for the business during that month.
Due to some stock-related issues, our launch in December was a slow one. We started collecting data on a lower budget and gradually built out a more robust funnel until stock levels improved.
By January, our stock levels had returned to optimal levels, and we had the budget to push harder. We launched new campaigns and tested new creatives throughout the funnel multiple times a week.
By the end of January, we had achieved 3,622 sales worth £77,218.10 through Facebook alone, with an average 3.16 return on ad spend (ROAS). This contributed to the brand’s total sales of £117,679.00 for the month of January.
