Our client, the Asian restaurant, was facing stiff competition from nearby restaurants and takeaway shops. Despite having good quality food, the restaurant struggled to attract new customers and increase their sales. They approached us to help them increase their visibility and reach more potential customers through digital marketing channels.

Strategy:

Our team developed a comprehensive digital marketing strategy that focused on three key platforms: Google, Facebook, and TikTok. We used a mix of paid and organic methods to increase the restaurant’s visibility, engagement, and sales.

Google:

We started by optimizing the restaurant’s Google My Business listing. We added high-quality photos of the restaurant and their food, updated their opening hours, and responded to customer reviews promptly. We also created Google Ads campaigns targeting people searching for Asian cuisine in the local area, using relevant keywords and location targeting. We used Google Analytics to track the number of clicks, impressions, and conversions from these campaigns.

Facebook:

We created a Facebook page for the restaurant and optimized it with high-quality photos, menu information, and customer reviews. We ran Facebook Ads campaigns targeting people in the local area who were interested in Asian cuisine, using targeting options such as age, interests, and location. We also used Facebook Pixel to track the number of clicks, impressions, and conversions from these campaigns.

TikTok:

We created a TikTok account for the restaurant and started posting short videos showcasing their food, behind-the-scenes footage of the kitchen, and happy customers. We used relevant hashtags and engaged with the TikTok community to increase the reach of our videos. We also included a link to the restaurant’s website in the bio section to drive traffic and sales. We used TikTok Analytics to track the number of views, likes, comments, and clicks to the website from our videos.

Results:

After implementing our digital marketing strategy, the restaurant saw a significant increase in sales and customer traffic.

Here are the results from each platform:

Google:

The restaurant’s Google Ads campaigns generated 1,500 clicks and 150 conversions (i.e., online orders or phone bookings) in the first month, with a conversion rate of 10%. We also saw an increase in the number of people visiting the restaurant’s Google My Business listing, with 1,000 more views than the previous month.

Facebook:

The restaurant’s Facebook Ads campaigns generated 2,000 clicks and 200 conversions in the first month, with a conversion rate of 10%. We also saw an increase in the number of page likes and engagement, with 500 more likes and 1,000 more post engagements than the previous month.

TikTok:

The restaurant’s TikTok account generated 100,000 views and 10,000 link clicks to the website in the first month. We also saw an increase in the number of followers and engagement, with 2,000 more followers and 5,000 more likes than the previous month.

Overall, our digital marketing strategy helped the Asian restaurant to increase their sales and customer traffic, and improve their visibility and engagement on key digital marketing platforms. We were able to monitor and track the results from each platform using tools such as Google Analytics, Facebook Pixel, and TikTok Analytics, which allowed us to provide detailed reports and insights to our client.

How we track our progress

tracking the number of customers who came to the restaurant through our digital marketing campaigns was an important part of our strategy, and we used a variety of methods to do so. Here’s how we monitored each campaign to see how many customers were coming to the restaurant through our ads:

1. Google Ads: We used conversion tracking in Google Ads to track the number of online orders or phone bookings that were made as a result of our campaigns. We also included a unique promo code in the ad copy, which customers could use to get a discount when they placed an order. This allowed us to track the number of customers who used the promo code, and therefore, how many customers were coming to the restaurant through our ads.

2. Facebook Ads: Similar to Google Ads, we used conversion tracking in Facebook Ads to track the number of online orders or phone bookings that were made as a result of our campaigns. We also included a unique promo code in the ad copy, which customers could use to get a discount when they placed an order. This allowed us to track the number of customers who used the promo code, and therefore, how many customers were coming to the restaurant through our ads.

3. TikTok: Unlike Google and Facebook, TikTok does not have a built-in conversion tracking feature. However, we included a unique promo code in the bio section of the restaurant’s TikTok account, which customers could use to get a discount when they visited the restaurant. We also encouraged customers to mention the promo code when they placed their order at the restaurant. This allowed us to track the number of customers who used the promo code, and therefore, how many customers were coming to the restaurant through our TikTok account.

In addition to using promo codes, we also monitored the restaurant’s website traffic and phone bookings to see if there was a spike in activity during our digital marketing campaigns. We also regularly communicated with the restaurant’s staff to get feedback on any customers who mentioned seeing the restaurant’s ads on Google, Facebook, or TikTok.

By using a combination of promo codes, website traffic monitoring, and customer feedback, we were able to accurately track how many customers were coming to the restaurant through our digital marketing campaigns, and provide detailed reports and insights to our client.